Are You Sure You're Ready for A Digital Asset Optimization Campaign?

Are You Sure You're Ready for A Digital Asset Optimization Campaign?

What are digital assets? If SEO is a basic optimization strategy for marketing websites to search engines, then what is DAO? These questions rule one's mind especially if this is the first time one comes across the term digital asset optimization.

Digital assets are more than what traditional SEO can market. Anything that is in the form of video, audio, image or text document, is a helpful tool to increase online presence for effective digital asset optimization. In using digital assets, we go beyond just SEO; this time we use DAO.

Now, let us pretend that you already have tons of video, audio, images and text-based content for your website ready to take on the digital online marketing world.

Do you think you are ready for it?

The fact is, most of us are easily psyched up with what lies before us. In this instance, when an online business becomes popular and stable, it reassures our subconscious mind that we are on to something really big and more often, we miss out on the small but important details. The digital assets you have are the ones you fail to give enough attention to, provide enough detail and spend much time on.

Many small business owners jump on the illusion of having a great and working business online doesn't involve anymore further work. But it is just the icing on the cake. Most people who know better would go further in checking and analyzing details for their websites. Tools such as GetClicky and Market Samurai can lead to an effective online marketing strategy; then again, work still needs to be done. Dealing with digital asset optimization requires great deal of homework, hard work and time dedication before it can become an effective internet marketing strategy.

Details are important no matter how small it is. Go over the checklist below and analyze if you have accomplished it as a requirement for an effective online marketing campaign.

Don't forget to do your homework. What are the usual keyword query results you normally get for your target words? Do you see consistency and relevancy with the results you get every time you run a search? Think about these basic results-driven searches so you easily identify which digital asset you can start marketing and optimizing.

Be extra creative when you think of an effective marketing strategy for your digital assets. For example, creating new set of videos for week #3 in your marketing campaign is almost too time consuming. Actually, you can recycle what you already have. A full-length video can be divided into relevant snippets. These can all be used for video optimization. Any type of presentation made for business purposes can all be recorded as video and audio files. Practice these habits so you get more digital assets whenever you need it.

Incorporate texts with video or audio files. When we say incorporate, it doesn't only mean you can mix it up. It also means you can take advantage of text optimization along with your video uploaded files or podcasts. Either way, you'll get full blast digital optimization of assets placed on your website's landing pages. The key here is to ensure that each of the file uploaded is labeled with corresponding target keywords in all areas necessary.

Terrence Forbes-Taylor is an Online Marketing Consultant and Executive General Manager of DAO LLC located in Atlanta Ga. Digital Asset Optimization LLC is a Digital Marketing Strategy firm specializing in local internet marketing, search engine optimization, small business web design and social media services for small businesses. DAO or digital asset optimization [http://www.digitalassetoptimization.ws] is such a vast means to open great opportunities for effective internet marketing [http://www.digitalassetoptimization.ws]. His hobbies and interest include learning and reading about seo, reading non fictional books, exercising & traveling.

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The Importance of Digital Asset Management

The Importance of Digital Asset Management

In recent years there has literally been an explosion in the types of devices and products that are available that make full use of digital technology, in order to deliver a huge selection of services and products to the market. Frequently nowadays, when people take a family picture or capture their vacation memories they are doing so with a digital camera. Other digital asset files, like videos and music, are increasingly being made available through digital downloads from the internet or via digital media, such as DVDs, CDs and MP3s.

As a result of all of these digital devices, resources and products, digital asset management is becoming an increasingly important type of specialized management knowledge. With the increase in the number of products that are now being produced by digital means and the various digital media delivery devices, companies are finding that making sure that all types of their digital assets are being correctly developed, managed, stored and archived. This is becoming every bit as important as other types of current assets a company must account for and manage.

A digital asset might be available in a number of different formats today. Such assets can be types of intellectual properties, such as book manuscripts, plays, music and even some types of videos, which can be created entirely digitally and also stored and delivered by electronic means. Digital assets might also include a vast array of digital information, which either originated through digital creation or has been converted into a digital form.

In order to help businesses that rely heavily on producing, collaborating, storing, or distributing their electronic information and files, a digital asset management system should be used. This software technology solution can assist organizations with the management knowledge it needs in order to properly handle the categorizing, cataloging, and archiving of their digital files.

Because of the investment in time and technology that companies have put into the creation of a growing number of digital projects, these high-tech works now make up an ever increasing portion of the total assets of a company. Asset management software can help to protect such assets by assuring that the valuable files can be safely and easily stored and retrieved when needed.

Another component to effective digital asset management is making sure that these electronic resources are secured through efficient and regular backup processes. Electronic asset management services are cropping up that provide technology solution options for having these assets backup off-site, often in at least two additional locations to safeguard against the loss of these files in the case of emergency or disaster.

One of the challenges with any type of digital media system to manage current assets of the electronic age is providing a way for the users of the information to access it quickly and easily, regardless of where the files might be located. The technology solution tools of the best digital asset management software programs provide a simple, yet powerful interface that allows the needed data to be found and deployed quickly.

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Digital Asset Management is on the Rise

Digital Asset Management is on the Rise

These days, when people talk about business assets, in many cases they are talking about much more than the physical or tangible assets that have long been the primary measuring stick of a businesses value. More and more often, businesses, especially those that engage in ecommerce, have significant "digital assets" that have a great deal of bearing on their bottom line. As a result, effective digital asset management is becoming increasingly important.

Digital asset management is reaching a point of what some experts call "critical mass" and a potentially volatile time in the brief existence and history of managing digital assets. It is precisely because it is such a new area of business and expertise that it can be difficult to manage at times. One of the reasons for this is that as digital, current assets have become increasingly important to businesses, the solutions for asset managers to use to effectively manage these unique assets have not been at all standardized.

Due to this factor of not yet having standardization in place, digital asset management, while increasingly important, is still "technically" in its infancy. Industry insiders expect that consolidation of both technology solution tools and management tools will result in the smaller, and often more innovative players either joining forces with larger competitors or simply being driven out of business.

The current definition of a good, asset management system includes a combination of software and hardware technology solution tools for businesses of all sizes and also includes the work flows that make use of those digital assets. This includes the complete array of digital files, digital storage devices and digital communication pathways that allow for the use, sharing, integration and flow of the information.

Digital asset management is also a category of specialized software that has seen explosive growth in recent years, most particularly as the popularity of digital multimedia has flourished. Without a doubt, most every type of organization today has a great deal of time, cash flows and resources invested in the work that has been produced in some type of digital format and which have added significant dividends to the organization.

At the core of asset management software for digital assets is the establishment of a secure, electronic "clearinghouse" for the storage, daily use, archiving, and distribution of the digital data assets. This "clearinghouse" is essentially a powerful database structure which is carefully constructed around a company's file organization scheme, naming conventions, and daily work flow patterns. Such digital management software is also often referred to as media asset management (MAM), content management, and digital asset warehousing.

In the near future, asset management in the digital form is expected to become a multi-billion dollar industry as increasing numbers of companies, organizations and even individuals continue to migrate from traditional formats of all kinds of information and media to digital formats. This creates unique opportunities for investors and developers, and also for individuals who hone their skills in this important area, which will only continue to expand.

It should be noted that digital asset management is not only related to making sure that equipment, software and work flows are accounted for and in place. Just as important, and sometimes more so, is having well-qualified people to not only produce high-quality digital assets but also to know how to properly manage those electronic assets.

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Managing and Repurposing Your Company's Digital Assets

Managing and Repurposing Your Company's Digital Assets

As adults, we've all been around computers long enough to know what the term "digital" means. We've also been handling money for enough time to comprehend the nature of an asset. Yet put those two terms together into "digital assets" and most people's eyes start to glaze over. Ask them to define "digital assets" and you'll most likely get a blank stare.
Yet, whether we know it or not, most of us are in possession of myriad digital assets. In most cases, those digital assets were acquired for some long-forgotten task and now sit dormant on the hard-drives, CD's and servers of our companies... effectively collecting digital dust. Little do we know that in those dark warehouses of the computer world sits a treasure trove of value just waiting to be made useful once more.

Before we get into the how of repurposing those assets, it may be worthwhile to more clearly define the nature of a digital asset. In essence, digital assets are assets your company has in a digital form. How's that for stating the obvious? Seriously, though, it need not be any more complicated than that. In their truest form, digital assets are files and collections of raw data that your company possesses, and for which it holds the legal right to use internally or to sell or rent to a third party. This includes database information, intellectual property, transactional data, multimedia content, and any other digital information of value.

Notice I said, "... of value." Not all hunks of digital "stuff" qualify as assets. As a matter of fact, much of what may initially be considered a digital asset is, upon further inspection, actually a digital liability.

So the first step in repurposing your digital assets is the unenviable task of separating the wheat from the chaff, the good from the bad, the useful from the useless and the valuable from the valueless. In effect, finding and cataloging the potential assets and trashing the rest. Doing this is nothing less than arduous and mind-numbing, but unless somebody had the wisdom to effectively catalogue your company's data stores from the start, you'll have little choice but to do it the hard way. Depending on the size of your company, this could be accomplished in a day by the Office Manger or be a year-long project for several members of your I.T. staff.

Thankfully, there are scores of software packages designed to assist you in retrieving, cataloging and accessing this data. A little online research will yield a variety of products that will suit just about any digital asset management need.

As this data is reviewed and catalogued, it's probably wise to keep asking this one key question: Is this of any potential value to us or anybody else? If the answer is yes, keep it and catalogue it. Otherwise, dump it.

Once this task is complete, you should have a fairly clear idea of what digital assets your company holds. The next step is to put them to good use in strengthening the bottom line. As mentioned earlier, these assets will be useful in one of three ways: To sell, to rent or to use internally.

Once again, review the data you've cataloged and categorize it by sell, rent or use internally. For those you can sell or rent, like customer data, research and approach companies who may have an interest in your data. If they don't want it, there's a good chance they'll know somebody who does. With a little luck, and a little effort, you could potentially turn that old, dusty data into a strong bottom-line contribution.

For those items that have internal value, like graphic and photo files, your task becomes one of communication, awareness and ease of access. In other words, you need to make the people in your company aware of what digital assets exist, where they can be found and how to easily retrieve them. There is no easy answer for how to do this, but it's essential that it happens. Otherwise, you're hard-won assets will once again retreat to the dark warehouses of the computer world from whence they came.

This brings us to the final key step in repurposing your company's digital assets: Upkeep and maintenance. Now that you have a comprehensive library and catalogue of the assets you have on hand, it would be ludicrous to not continue adding new assets to the collection as they become available. It would also be wise to cull those assets that no longer possess value to the company. The idea is to keep your asset library clean, relevant and easy to access.

The obvious, yet often overlooked positive attribute of digital assets vs. tangible assets is their timeless durability. If handled properly, the digital photo you catalogue today will look no different on this year's Annual Report than it will hanging on the wall of your company's lunar-based corporate office 50 years from now.

So take the time now to collect, categorize and catalogue those assets today. Years from now, you and many others will be very glad you did.

Author & small business owner Marc Stevens has written a variety of articles on how to effectively use video in the sales and marketing mix as well as managing the large volumes of data that accumulate during the media production process. He has been the owner of Spot Productions [http://www.spotprod.com] in Green Bay, Wisconsin for over 9 years.

The author is an avid producer of radio-control airplane DVDs, which serve as excellent examples of proper video production techniques and the management of digital assets. His latest, Warbirds and Classics Over the Midwest, is loaded with giant-scale aircraft, jets and classic RC models.

In his spare time, he likes to build and fly rockets, spend time with his family and kayak the rivers of Wisconsin.

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7 Facts to Know About Digital Assets and Your Divorce

7 Facts to Know About Digital Assets and Your Divorce

The past few decades have ushered in an unparalleled number of new assets to consider for divorce and family law. Digital and virtual assets are big business. Many people have a significant amount of their wealth tied up in the digital realm. Unfortunately, digital and virtual assets are often overlooked or go unvalued in divorce. Since so much of our lives are now played out on digital and virtual landscapes, it is important to keep those areas in mind when assessing marital estates.

1. Take digital and virtual assets seriously

Just because they are new to the world of divorce assets doesn't mean intangible assets should be discounted. When dividing a household, it is important to clearly and completely list all things that both parties own. Those in the virtual world can add significant value and could have a real effect on divorce proceedings and the division of the estate.

2. Define digital asset

A digital asset is one that exists in binary form, and not in the corporal world. Included in this group is email and social network accounts; websites; domain names; digital media, such as pictures, music, e-books, movies, and video; blogs; reward points; digital storefronts; artwork and data storage accounts. Although these assets are intangible, they are still marital property and subject to the same treatment as any other property in a divorce.

3. Know where else to look for assets

Virtual assets are intangibles created for use in virtual worlds or large multi-player online games. Millions of users spend billions of dollars in these games. That money translates in to actual dollars in divorce and family law. These assets include a large range of things one could purchase for life in a virtual world, including virtual real estate; virtual currency; virtual pets; avatars; accessories for those avatars; and prizes. These hugely popular games constantly attract more players who spend more of their money on them.

4. Determine who owns the virtual property

Now that you know what digital and virtual assets are, it is time to stack them in piles of his and hers. Because this type of asset is new and attorneys are still figuring out how to divide them, there aren't a lot of laws currently dedicated specifically to intangible assets. However, there is no reason that a digital or virtual asset needs to be characterized differently than a tangible asset.

5. Know what the attorneys look for

If a website was started during the marriage, it is community property. If that website was started before the marriage, but began to make money during it, that income is community property. If the spouse that didn't start the website contributed to it by posting to it, editing it, or improving it in any way, the community estate has a reimbursement claim against the other spouse's separate property estate for increase in value to that website.

6. Determine the value of the virtual property

Different assets are valued in different ways, the same goes for virtual and digital assets in divorce and family law. Many assets in this category, such as photos or videos, are primarily valuable to the parties in a sentimental way, but don't have any market value. Others, such as websites, personal blogs, or domain names can be highly valuable. Just like tangible goods, to find the market value, simply assess what those goods trade for in today's market. A variety of services are available to assist in the valuation of digital assets and can also be used to sell the assets when the time comes.

7. Divide the assets

Intangible assets, such as digital and virtual can be difficult to divide. Some, such as airline miles or membership points, can be transferred. Others, like digital photos or videos can be copied. Unfortunately, some cannot be transferred or copied. When that happens, those assets must be valued and the proper amount awarded to the other party. Still others can be sold and the cash divided between the parties.

The world's usage of digital and virtual assets is only growing. As the way the virtual world changes our idea of property, laws will continue to change to protect that property in divorce and family law.

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